One of the major ways I prepare for every book's release is by forming a Launch Team made up of Influencers. In the publishing world, Influencer is often used to refer to a reader who signs up to help in the promotion of a book in exchange for a free copy of that book. An Influencer doesn't just agree to write a review of the book. Although reviews are a big part of influencing, Influencers do … [Read more...]