Launch Teams, Influencers, Book Reviewers. If you’ve been around online book communities long enough, chances are you’ve heard those words tossed around by other readers or authors. The terms can often cause a lot of confusion. Since I’m in the process of forming my Influencer list for my upcoming release, Searching For You, I thought this might be a good time to clear up some of the … [Read more...]
The Difference Between a Book Reviewer and an Influencer
One of the major ways I prepare for every book's release is by forming a Launch Team made up of Influencers. In the publishing world, Influencer is often used to refer to a reader who signs up to help in the promotion of a book in exchange for a free copy of that book. An Influencer doesn't just agree to write a review of the book. Although reviews are a big part of influencing, Influencers do … [Read more...]
How to Qualify For an Author’s Launch Team
Did you know that authors have launch teams? Launch teams or Influencers are groups of readers who partner with an author around the release of a book. The readers agree to help promote, launch the book into the world, or influence others to want to read it. Usually when possible, the author tries to give members of the launch team each a free book (to make the promoting easier … [Read more...]