I’m just finishing up a month of celebrating the release of Come Back to Me, my first time-crossing novel. And I have to say, one of my favorite parts about a book release is having a launch team. Launch team, influencers, release crew. Whatever the name, the primary purpose of such a group is to help with an author’s marketing and publicity in exchange for a free book. Influencers are NOT the … [Read more...]
Clearing up the Confusion About Launch Teams, Influencers, & Book Reviewers
Launch Teams, Influencers, Book Reviewers. If you’ve been around online book communities long enough, chances are you’ve heard those words tossed around by other readers or authors. The terms can often cause a lot of confusion. Since I’m in the process of forming my Influencer list for my upcoming release, Searching For You, I thought this might be a good time to clear up some of the … [Read more...]
How to Qualify For an Author’s Launch Team
Did you know that authors have launch teams? Launch teams or Influencers are groups of readers who partner with an author around the release of a book. The readers agree to help promote, launch the book into the world, or influence others to want to read it. Usually when possible, the author tries to give members of the launch team each a free book (to make the promoting easier … [Read more...]